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Ein Gestaltungskonzept für elektronische Märkte
| In: Marcus Schögel, Torsten Tomczak, Christian Belz (Eds.): Roadm@p to E-Business - Wie Unternehmen das Internet erfolgreich nutzen, St. Gallen, 2002, S. 480-500 |
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Keywords:
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Management of Customer Relationship
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Business Model
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Parent document:
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Text type:
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book
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Language:
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German
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Quality:
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double-blind reviewed
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Authors:
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Zimmermann, Hans-Dieter
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| Abstract: |
The new information and communication technologies are undoubtedly changing the structures and processes of the creation of value in the arising digital economy. The understanding of these developments is essential for the development of new business models in electronic markets. Therefore a summary of the characteristics of the digital economy is presented first.As an holistic approach for the configuration of electronic markets in the context of the digital economy the business media framework is introduced. This approach takes a closer look at electronic markets from a superordinated perspective.
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| Citation: |
Zimmermann, Hans-Dieter(2002): Ein Gestaltungskonzept für elektronische Märkte, in:Marcus Schögel, Torsten Tomczak, Christian Belz (Eds.): Roadm@p to E-Business - Wie Unternehmen das Internet erfolgreich nutzen, St. Gallen, 2002, S. 480-500, http://www.businessmedia.org/modules/pub/view.php/businessmedia-40, [07/06/2008]
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