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Guidelines - Empfehlungen für die Erstellung von MCR-Konzepten für KMUs

In: Jahrbuch Marketing-Kommunikation 2002. St. Gallen: Künzler-Bachmann Verlag.
Keywords: Management of Customer Relationship
Parent document:
Text type: book
Language: German
Quality: externally reviewed
Authors: Buehrer, Roger ; Koerner, Veith ; Zimmermann, Hans-Dieter
Abstract:
Citation: Buehrer, Roger, Koerner, Veith, Zimmermann, Hans-Dieter(2002): Guidelines - Empfehlungen für die Erstellung von MCR-Konzepten für KMUs, in:Jahrbuch Marketing-Kommunikation 2002. St. Gallen: Künzler-Bachmann Verlag., http://www.businessmedia.org/modules/pub/view.php/businessmedia-43, [05/14/2008]
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