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New Digital Media and Devices - An Analysis for the Media Industry
| In: The International Journal on Media Management, Volume 2, No. 2, 2000 |
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Keywords:
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Digital Media
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Media Industry
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Parent document:
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Text type:
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journal paper
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International Journal on Media Management
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Language:
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English
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Quality:
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double-blind reviewed
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Authors:
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Rawolle, Joachim
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Hess, Thomas
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| Abstract: |
Customers and media companies are confronted with technology-driven innovations in the area of transport media as well as new devices. Typical characteristics of these technologies are digital storage and transmission of content from a technical perspective and a higher degree of interactivity from the users perspective (see Schreiber 1997, 19).For the media industry the question arises, how these new technologies can be exploited. The traditional emphasis of the media business has been the creation, bundling and distribution of information and entertainment (see Schumann and Hess 2000, 1). Recently, new content-oriented products have emerged by serving existing contentsto new target devices, (re-)using devicespecific variants of existing contents or by creating original contents for exclusive usage on a determined target device. In the future, new services based on applications, communication or transactions become possible, which fundamentally amplify the scope of activities for the media industry.The main goal of this paper is to analyse this area of interest in a systematic way. Section 2 starts with a short overview of major technological trends (for details, see Rawolle and Hess 2000). Section 3 works out attributes of digital contents that can be used to evaluate the given technologies. Based on these findings, different combinations of target device and transport media are assessed. Additionally, section 4 provides a deeper discussion of two major upcoming concepts, eBooks and mobile commerce.
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| Citation: |
Rawolle, Joachim, Hess, Thomas(2000): New Digital Media and Devices - An Analysis for the Media Industry, in:The International Journal on Media Management, Volume 2, No. 2, 2000, http://www.businessmedia.org/modules/pub/view.php/mediajournal-55, [01/07/2009]
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