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Convergence Now?

In: The International Journal on Media Management, Volume 1, No. 1, 1999

Keywords: Media , Convergence
Parent document:
Text type: journal paper
NetAcademy: International Journal on Media Management
Language: English
Quality: double-blind reviewed
Authors: Stipp, Horst

Abstract: Just a few years ago, every discussion on the future of the media used to include the term"electronic superhighway". Inspired by the rapid advances of computer technologies and the equally impressive increases in PC penetration, this catch phrase described the path to a digital world in which computers dominate and have replaced the established media. Today,"electronic superhighway" sounds oddly old-fashioned and the term has been replaced by a new, equally ubiquitous one:"convergence".

Citation: Stipp, Horst(1999): Convergence Now?, in:The International Journal on Media Management, Volume 1, No. 1, 1999, http://www.businessmedia.org/modules/pub/view.php/mediajournal-63, [01/07/2009]
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